Beyond the icons and the legends, Budweiser reminds us that the quiet moments are the ones that really stick. If the Super Bowl LX ad shocked everyone with bald eagles and larger-than-life Clydesdales, then Super Bowl LVIII did the exact opposite—and somehow hit even harder. No big speeches, no flashy effects, just a snowstorm, an old delivery run, a team of Clydesdales pushing forward, and a Labrador emerging from the white to gently lead them home. Then comes that simple, silent moment—nose to nose, a massive horse and a tiny dog—so soft it slowed the room, softened social media, and made millions smile without realizing it.

Clydesdale Horse Shares Sweet Moment with Labrador Retriever in Budweiser’s 2024 Super Bowl Ad

Budweiser horse dog Super Bowl ad

Budweiser’s iconic Clydesdale horses are back for the big game.

In the beer brand’s new spot, “Old-School Delivery,” which is scheduled to air during the 2024 Super Bowl on Feb. 11, Clydesdale horses are working hard to get Budweiser to a bar in need.

The ad opens with a bird’s eye view of a town stuck in a snowstorm. The bad weather shuts down power to the local bar, and at the same time, the establishment starts to run low on Budweiser. It seems the bar will be unable to get more beer due to closed roads and a snowy forecast until the Budweiser Clydesdales gather together to inspire their caretakers to deliver beer the old-fashioned way.

Exclusive 1st look at Budweiser Super Bowl 58 commercial with iconic Clydesdales - Good Morning America

The commercial continues with two Budweiser workers — one portrayed by a real-life Budweiser wholesaler named Fred Dana —loading up a horsedrawn cart full of Budweiser kegs. The Clydesdales brave the deep snow to deliver the bounty of beer to town.

The horses get the much-anticipated delivery to the bar with help from a Labrador retriever, who spots the cart and leads it to the watering hole full of pleased patrons.

After the successful delivery, the spot closes with one of the massive Clydesdale horses sharing a nuzzle with the helpful Lab.

According to Anheuser-Busch, this new commercial marks the Budweiser Clydesdale 46th Super Bowl ad appearance.

“Budweiser has been synonymous with the Super Bowl for decades, and the broadcast continues to be a very special moment for our brand and a core pillar of our advertising strategy,” Kristina Punwani, the Head of Marketing at Budweiser USA, said in a statement. “This year, we’re thrilled to bring our fans a piece of the traditional Super Bowl entertainment that they know and love from Budweiser: the iconic Clydesdales. We knew there was no better way to show Budweiser’s continued commitment to delivering for its fans than with our biggest celebrities.”

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Budweiser welcomed four new Clydesdale horses into the family in Jan. 2023. The animals helped Anheuser-Busch celebrate last year’s Super Bowl by attending the company’s first Super Bowl watch party hosted at Warm Springs Ranch in Boonville, Missouri. Warm Springs Ranch is the official breeding facility for the Budweiser Clydesdales.

Budweiser’s Super Bowl commercial, “Old-School Delivery, ” will air during the 2024 Super Bowl on Feb. 11. The Kansas City Chiefs and the San Francisco 49ers will face off in Super Bowl LVIII, airing on CBS at 6:30 p.m. ET.

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